A company wants to promote a new line of tools as easy-to-use and more adaptable than competitors' products. Which value chain function would the company use to develop customer perceptions of the utility of the new tools?
A)design
B)materials management
C)production
D)marketing
E)customer service

Question

Quizplus · Accepted Answer

Marketing is the value chain function responsible for promoting products and shaping customer perceptions, making it the most suitable choice for developing customer perceptions of the utility of the new tools.

A Company Wants to Promote a New Line of Tools