Seafood Diner, a seafood restaurant chain, opened its newest restaurant in a small town. It soon found that the only customers it attracted were tourists because the locals preferred to go to The Clam Shack-an older but more expensive restaurant. The Clam Shack enjoyed significant brand
A)saturation.
B)emersion.
C)loyalty.
D)dilution.
E)acceleration.

Question

Quizplus · Accepted Answer

The Clam Shack enjoyed significant brand loyalty, meaning that despite being more expensive, locals preferred it over the new Seafood Diner due to their established preference and trust in the brand.

Seafood Diner, a Seafood Restaurant Chain, Opened Its Newest Restaurant