Question 1

Richmond mentions many ways in which a hotel can receive "something" from a nonprofit organization in return for a donation. Which of the following strategies can be helpful to the hotel in projecting revenues?

Accepted Answer

The answer of Richmond mentions many ways in which a...

Question 2

In late March, _______, a new challenge to travel marketing and the entire travel and hospitality industry emerged, which began the discussion of the second unexpected influence, "natural".

Accepted Answer

In late March 2003, the SARS outbreak emerged as a significant challenge to the travel and hospitality industry, leading to discussions about the impact of natural events on these sectors.

Question 3

According to Paul, changing political leadership is the most damaging of all political influence on travel and tourism facing hotel marketers and their counterparts in destination marketing.

Accepted Answer

There is no specific evidence or statement from Paul indicating that changing political leadership is the most damaging influence on travel and tourism for hotel marketers and destination marketing.

Question 4

Which of the following was not one of the Four "Unexpected Influences" on business travel and tourism in Asia, according to Paul?

Accepted Answer

Educational was not listed as one of the Four "Unexpected Influences" on business travel and tourism in Asia according to Paul.

Question 5

Which of the following organizations is/are representative of a social service agency?

Accepted Answer

The answer of Which of the following organizations is/are representative...

Question 6

In 1998, when the Indonesian dictator Suharto was removed from office, tourism and most other travel to that nation increased.

Accepted Answer

Tourism and travel to Indonesia decreased initially due to political instability and economic crisis following Suharto's resignation in 1998.

Question 7

According to Richmond, all nonprofit organizations can be grouped into six general classifications. Which of the following is not one of the classifications identified by Richmond?

Accepted Answer

Financial organizations are not typically classified as nonprofit organizations by Richmond.

Question 8

According to Paul, unexpected events and innovations coupled with the expansion of international brands have lead to the greatest changes in the Asia Pacific marketing model.

Accepted Answer

Paul suggests that unexpected events, innovations, and the growth of international brands have significantly influenced the marketing strategies in the Asia Pacific region.

Question 9

Which of the following is an example of an organization that can be classified as an educational organization?

Accepted Answer

PTA (Parent Teacher Association) is an organization that supports schools and educational activities, making it an example of an educational organization.

Question 10

The third unexpected influence, "financial", began with a discussion of the Asian Financial Crisis in the late 90's.

Accepted Answer

The Asian Financial Crisis, which began in 1997, had significant financial impacts globally, marking it as an unexpected influence in financial discussions.

Question 11

Paul mentions to current political events that lead hotel management and tourism official in Asia to rethink marketing priorities. They were:

Accepted Answer

The 08 Summer Olympics in Beijing and political turmoil in Thailand are significant events that would impact tourism and hotel management strategies in Asia.

Question 12

Thailand depends a great deal on travel from which countries?

Accepted Answer

The answer of Thailand depends a great deal on travel...

Question 13

In 2008, protestors took over and closed Bangkok's international airport, hindering the tourism industry.

Accepted Answer

In 2008, anti-government protestors in Thailand occupied Bangkok's Suvarnabhumi Airport, leading to its closure and significantly impacting the tourism industry.

Question 14

Which of the following prerequisites are used in making donations to nonprofit organizations?

Accepted Answer

The answer of Which of the following prerequisites are used...

Question 15

The most familiar technological advancement is the Internet or web marketing, according to Paul.

Accepted Answer

The given statement says that "The most familiar technological advancement is the Internet or web marketing, according to Paul." This means that Paul believes that the Internet or web marketing is the most familiar technological advancement. Therefore, the statement is true.

Question 16

According to Paul Iacovino, the most significant marketing innovations began in ___________.

Accepted Answer

The answer of According to Paul Iacovino, the most significant...

Quiz 7: Marketing and Associated Activities