If Mercedes determines its model pricing by classifying user status linked to income and feelings of self esteem and individuality, they are most likely employing the technique.
A) investigative
B) assumptive
C) gouging
D) laddering
E) probing

Question

Quizplus · Accepted Answer

Laddering is a technique used to understand the deeper motivations and values of consumers, often linked to their self-esteem and individuality, which can influence pricing strategies.

If Mercedes Determines Its Model Pricing by Classifying User Status