The type of information processing that will occur depends upon the consumers' level of involvement. Which type of information processing are consumers using when they make extensive comparisons of product claims with their existing knowledge, weighing the alternatives:
A) participation
B) simple processing
C) intersubjectivism
D) casual processing
E) elaboration

Question

Quizplus · Accepted Answer

Elaboration is the type of information processing where consumers engage in extensive comparisons of product claims with their existing knowledge and weigh the alternatives, indicating a high level of involvement.

The Type of Information Processing That Will Occur Depends Upon