What do we call the type of involvement which relates to a consumer's level of interest in making a specific purchase:
A) simulated involvement
B) ego involvement
C) product involvement
D) message- response involvement
E) motivated involvement

Question

Quizplus · Accepted Answer

Product involvement refers to the level of interest and concern a consumer has in making a specific purchase, often influenced by the perceived importance or personal relevance of the product.

What Do We Call the Type of Involvement Which Relates