The means- end chain model assumes that very specific product attributes are linked at levels of increasing abstraction to terminal values.

Name: The means- end chain model assumes that very specific product attributes are linked at levels of increasing abstraction to terminal values.
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Quizplus · Accepted Answer

The means-end chain model suggests that consumers perceive products in terms of a hierarchy of attributes, benefits, and values, linking specific product attributes to higher-level values or goals.

The Means- End Chain Model Assumes That Very Specific Product