Consumers differ in their level of involvement with a product message. By being aware of some basic factors that increase or decrease attention, marketers can increase the likelihood that product information will get through. Name some specific techniques which marketers can use to enhance consumers' motivations to process product information and increase their involvement.

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The Answer of Consumers differ in their level of involvement with a product message. By being aware of some basic factors that increase or decrease attention, marketers can increase the likelihood that product information will get through. Name some specific techniques which marketers can use to enhance consumers' motivations to process product information and increase their involvement.

Consumers Differ in Their Level of Involvement with a Product