If a consumer believes that "having a free sample" of a product will enhance the likelihood of purchase, then which of the "success" characteristics for new product introduction is being used?
A) trialability
B) activity
C) relative advantage
D) complexity
E) compatibility

Question

Quizplus · Accepted Answer

Trialability refers to the extent to which a consumer can experiment with a product on a limited basis, such as through a free sample, which can enhance the likelihood of purchase.

If a Consumer Believes That "Having a Free Sample" of a Product