Megan thought it strange that although her bathing suit covered much less skin than did her underwear, she felt comfortable wearing her bathing suit in public at the beach, but she would never think of walking around the beach in her underwear. This is an example of the power of how modify(s) expectations and behaviour.
A) generational fads
B) cultural categories
C) the complexity paradox of fashion
D) trickle- up effects
E) the diffusion of innovation
Correct Answer:
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A)
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