Both salespeople and customers vary individually in their approaches to sales interactions, for example, in assertiveness, intimidation, knowledge of traits and preferences of people, etc. This variability is known as:
A) submissive analysis
B) interaction style
C) sales leadership
D) identity commitment
E) relationship marketing

Question

Quizplus · Accepted Answer

Interaction style refers to the different ways individuals approach and engage in interactions, including sales interactions, based on their personal traits and preferences.

Both Salespeople and Customers Vary Individually in Their Approaches to Sales