Question 1

In addition to simply liking things better, consumers in a good mood also:

Accepted Answer

Consumers in a good mood tend to process ads with less elaboration, meaning they are less likely to engage in detailed processing and more likely to rely on general impressions.

Question 2

Daniel is going through the checkouts at his local Maritime area Sobeys grocery store when he notices anew flavor of Trident gum. This is an example of a(n):

Accepted Answer

Impulse items are products that are typically placed near the checkout area to encourage spontaneous purchases by customers.

Question 3

A garage sale is an example of what is called .

Accepted Answer

A garage sale is an example of lateral recycling, where items are reused or repurposed by being sold to others instead of being discarded.

Question 4

A freemeet is similar to a flea market, except:

Accepted Answer

A freemeet is an event where goods are exchanged without the use of money, emphasizing free exchange and sharing.

Question 5

Both salespeople and customers vary individually in their approaches to sales interactions, for example, in assertiveness, intimidation, knowledge of traits and preferences of people, etc. This variability is known as:

Accepted Answer

Interaction style refers to the different ways individuals approach and engage in interactions, including sales interactions, based on their personal traits and preferences.

Question 6

Innovative merchants have turned to retail theming to provide new ways to stimulate and encourage consumers during their shopping experience. Which of the following themes would be used if the retailer used a simulated outdoor environment to attract outdoor enthusiasts to the retail store?

Accepted Answer

A landscape theme involves creating a simulated outdoor environment, which would attract outdoor enthusiasts by replicating natural settings within the retail space.

Question 7

Mark expected that he was going to have to deal with a middle- aged man in a loud sport coat, and he was surprised when salesperson Melanie approached. He inferred that he would not have to be so tough negotiating with a woman of his own age. Almost immediately Melanie laughed at his low- bid offer for a silver 1987 Camaro. In the sales interaction, they had quickly reached a tacit agreement about the way each would behave during the sale, a process called:

Accepted Answer

Identity negotiation refers to the process where individuals in a social interaction come to a mutual understanding about their roles and behaviors, as seen in the interaction between Mark and Melanie.

Question 8

A person's is an important factor in his antecedent state before putting himself into a purchasing environment.

Accepted Answer

Shopping orientation refers to a consumer's general approach or attitude towards shopping, which influences their behavior and decisions in a purchasing environment.

Question 9

Frank only shops when he really has to, for example, when his fridge is empty. His shopping type is:

Accepted Answer

Frank's shopping behavior is described as only shopping when necessary, indicating a lack of interest or enthusiasm, which aligns with being apathetic.

Question 10

The perception of time is different in different cultures. In what cultural perception of time is someone most likely to get paid by the hour?

Accepted Answer

Linear time is associated with Western cultures where time is seen as a sequence of events, making it common for people to be paid by the hour.

Question 11

Shopping is an activity that can be performed for either utilitarian or reasons.

Accepted Answer

Shopping can be performed for utilitarian reasons, which are practical and functional, or for hedonic reasons, which are related to pleasure and enjoyment.

Question 12

The presence of a large number of people can affect a consumer's attitude about a purchase, depending upon his or her interpretation of the group. If the consumer has a negative view of the reason for their close presence, then the psychological state of exists.

Accepted Answer

Crowding refers to the psychological state that occurs when a person perceives that there are too many people in a space, leading to feelings of discomfort or stress.

Question 13

With respect to the consumer behaviour model that has been presented in the text, the consist(s) of the shopping experience, point- of- purchase stimuli, and sales interactions.

Accepted Answer

The purchase environment consists of the shopping experience, point-of-purchase stimuli, and sales interactions, as it encompasses the factors and conditions present at the time and place of purchase.

Question 14

Simtec believes in supplying the highest quality in engineering equipment and controls. To make sure that its products fit the needs of its consumers, it goes into the field to examine consumer needs and to see exactly how consumers use equipment to solve problems. With respect to practice in TQM, Simtec is following a practice called .

Accepted Answer

Simtec is following the practice of "going to the gemba," which involves going to the actual place where work is done to observe and understand how products are used and to identify consumer needs directly.

Question 15

When Ford of Canada sends out follow- up letters to recent vehicle purchasers, they are most likely trying to:

Accepted Answer

Follow-up letters are typically used to reinforce purchase decisions by reassuring customers about their choice, providing additional information, and enhancing customer satisfaction.

Question 16

Eventually Minnie buys a Hoover upright vacuum cleaner. On their way to the car, Adelaide is already reviewing what Minnie is going to say. Her mother always bought Hoovers, they must be good. Everybody says they are the most dependable brand. There were lots of signs about them in the store. But, Adelaide thinks, if this particular vacuum cleaner doesn't live up to her expectations, Minnie will be unfit to live with! Adelaide is expressing the principle behind:

Accepted Answer

Adelaide is considering the possibility that the vacuum cleaner may not meet Minnie's expectations, which aligns with the expectancy disconfirmation model. This model suggests that satisfaction is determined by the difference between expected and actual performance.

Question 17

Lea loves it when she goes to Bangkok, for she can shop for hours in the markets bargaining with the stall owners for good prices on a variety of goods. She shops for:

Accepted Answer

Lea enjoys bargaining and shopping for hours, which indicates she is motivated by the thrill of the chase in finding good deals.

Question 18

Before Alan resells items he owns, he takes pictures of them. Alan engages in which kind of divestment ritual?

Accepted Answer

Alan engages in iconic transfer rituals, which involve taking pictures of items before selling them to preserve their memory or significance.

Question 19

Wendy likes to purchase from the locally owned bagel shop even though she would get a better deal at the chain down the road. Her shopping style can be termed:

Accepted Answer

Wendy's preference for the locally owned shop despite better deals elsewhere suggests she values supporting local businesses, which aligns with ethical shopping.

Question 20

Which of the following is not considered to be a negative limitation of e- commerce?

Accepted Answer

Inability to provide good postpurchase customer service is not inherently a limitation of e-commerce, as many online businesses have effective systems for customer support.

Quiz 10: Buying, Using, and Disposing