Question 1

According to a recent survey of online customers, what was the number one characteristic (75 percent stated this reason) that made an e- commerce site successful?

Accepted Answer

The answer of According to a recent survey of online...

Question 2

What do consumers most frequently look for in products?

Accepted Answer

Consumers most frequently look for quality and value in products, as these factors determine the product's worth and longevity, influencing purchasing decisions.

Question 3

Time (timing) affects consumers' receptiveness to marketing messages. Which of the following forms of time would be the worst one in which to present people with ads?

Accepted Answer

Flow time is when individuals are deeply absorbed in an activity, making them less receptive to external stimuli like ads.

Question 4

The steps that consumers practice to gradually distance themselves from things they treasure so that they can sell or recycle them are called .

Accepted Answer

Divestment rituals refer to the process by which consumers emotionally and physically detach from possessions they value, preparing them for sale or recycling.

Question 5

Again Rodney found it necessary to eat his lunch at his desk, while reading the financial report. This is an example of:

Accepted Answer

Rodney eating lunch at his desk while reading a report is an example of a polychronic activity, where multiple tasks are performed simultaneously.

Question 6

Customers want quality, but quality is hard to determine in many products. Which of the following cues are customers least likely to use to determine quality?

Accepted Answer

The time it takes to purchase a product is not a reliable indicator of quality.

Question 7

Time affects consumer purchases. Another way of stating a factor based on time would be to call it a factor.

Accepted Answer

Temporal factors relate to time and how it influences consumer behavior and purchasing decisions.

Question 8

When a consumer expresses dissatisfaction about a product to friends, and/or boycotts the store. This is termed:

Accepted Answer

A private response involves expressing dissatisfaction to friends or boycotting the store, rather than directly addressing the company or seeking external mediation.

Question 9

John has just left a grocery store. When he got home he was asked by his wife how his trip was, to which he responded, "I really like that place". John's evaluation reflects:

Accepted Answer

John's response likely reflects both his evaluation of specific attributes of the store and an overall evaluation, as he expresses a general liking for the place.

Question 10

Wynona was impulsive. Her friends accused her of being calculating, but she thought of herself as simply an analytical thinker. She wanted what she wanted and tomorrow could take care of itself. Which of the time metaphors would best capture Wynona's perspective of time?

Accepted Answer

The answer of Wynona was impulsive. Her friends accused her...

Question 11

The term "timestyle" refers to:

Accepted Answer

Timestyle refers to how individuals prioritize and allocate their time, reflecting their personal preferences and lifestyle choices.

Question 12

If Xerox inflates the time it will take for a service rep to visit, then has the rep arrive a day earlier, the customer will be suitably impressed. This is a technique which emphasizes the use of .

Accepted Answer

This technique is about managing expectations by setting a longer timeline than necessary, so when the service is delivered earlier, it exceeds customer expectations.

Question 13

One of the most important in- store factors is the salesperson. This influence can be understood in terms of , which stresses that each participant gives something to the other and hopes to receive something in return.

Accepted Answer

Exchange theory explains the interaction between the salesperson and the customer, where both parties expect to give and receive something of value.

Question 14

Which of the following product categories would have the strongest potential to be segmented by usage situations?

Accepted Answer

The answer of Which of the following product categories would...

Question 15

How much time actually elapses on the clock differs from the way an individual perceives time passing. The individual's perception is called:

Accepted Answer

Psychological time refers to the subjective experience or perception of time, which can differ from the actual measured time.

Question 16

In 1980, Tylenol faced a crisis-numerous customers died after ingesting their tablets. This was due to sabotage by cyanide poisoning. Like it or lump it, the consumer's saw this as a product failure in terms of quality and safety. The strategy should have been , first and foremost:

Accepted Answer

Reassuring customers that safety is the first concern is crucial in a crisis involving consumer health and safety, as it helps to rebuild trust and address public fear.

Question 17

According to one study, the two factors that are most likely to upset people's daily moods are:

Accepted Answer

A poor night's sleep and tight work deadlines are immediate and personal stressors that can directly affect an individual's daily mood and emotional state.

Question 18

Samuel is on his weekly trip through the grocery store. When he sees a jar of cinnamon in the spice aisle, he remembers that he is out of cinnamon. Cinnamon is not on his grocery list. Samuel has just experienced which of the following buying situations?

Accepted Answer

Samuel's decision to buy cinnamon was not pre-planned, as it was not on his grocery list, indicating an unplanned buying situation.

Question 19

A recently opened clothing store makes sure that every time a consumer walks into the store they are made to feel important by a customer service representative, regardless of whether the customer is intent on purchasing a product. Which reason for shopping is the store trying to appeal to?

Accepted Answer

The store is appealing to the reason of "instant status" by making customers feel important and valued, which enhances their sense of status and self-worth.

Question 20

Retailers concerned with a store's personality will design it with conscious attention to layout and utilization of space, and use of scents, sounds, and colours to evoke specific feelings and moods in buyers. The resulting combination of elements is known as:

Accepted Answer

Atmospherics refers to the design of a retail space to create a specific atmosphere through layout, scents, sounds, and colors to influence customers' emotions and behaviors.

Quiz 10: Buying, Using, and Disposing