When Ford of Canada sends out follow- up letters to recent vehicle purchasers, they are most likely trying to:
A) increase the value added
B) match competitors
C) get new customers
D) speed up the purchase cycle
E) reinforce purchase decisions

Question

Quizplus · Accepted Answer

Follow-up letters are typically used to reinforce purchase decisions by reassuring customers about their choice, providing additional information, and enhancing customer satisfaction.

When Ford of Canada Sends Out Follow- Up Letters to Recent