One of the most important in- store factors is the salesperson. This influence can be understood in terms of , which stresses that each participant gives something to the other and hopes to receive something in return.
A) bartercation
B) interchange theory
C) gestalt theory
D) exchange theory
E) risk- aversion theory

Question

Quizplus · Accepted Answer

Exchange theory explains the interaction between the salesperson and the customer, where both parties expect to give and receive something of value.

One of the Most Important In- Store Factors Is the Salesperson