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In Terms of Assessing the Value of Satisfied Customers, Which

Question 43

Multiple Choice

In terms of assessing the value of satisfied customers, which of the following statements is true?


A) High- level purchasers that are unsatisfied with a company will not refer customers, whereas unsatisfied low- level purchasers will still refer customers.
B) High- level purchasers are more likely than low- level purchasers to refer customers.
C) Low- level purchasers are more likely than high- level purchasers to refer customers.
D) Low- level purchasers can be equal to or more valuable than high- level purchasers because of their ability to refer valuable customers.
E) Low- level purchasers tend to refer low- level purchasers, while high- level purchasers tend to refer high- level purchasers.

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