In terms of assessing the value of satisfied customers, which of the following statements is true?
A) High- level purchasers that are unsatisfied with a company will not refer customers, whereas unsatisfied low- level purchasers will still refer customers.
B) High- level purchasers are more likely than low- level purchasers to refer customers.
C) Low- level purchasers are more likely than high- level purchasers to refer customers.
D) Low- level purchasers can be equal to or more valuable than high- level purchasers because of their ability to refer valuable customers.
E) Low- level purchasers tend to refer low- level purchasers, while high- level purchasers tend to refer high- level purchasers.
Correct Answer:
Verified
Q38: Samuel is on his weekly trip through
Q39: A recently opened clothing store makes sure
Q40: Retailers concerned with a store's personality will
Q41: According to the expectancy disconfirmation model, a
Q42: At purchase decision time, one's situational self-
Q44: John wanted to create a theme in
Q45: A consumer's physical and social environment affects
Q46: An avid philatelist, Mel spends hours discussing
Q47: Jason works as a building engineer at
Q48: The psychological dimension of time or how
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents