At purchase decision time, one's situational self- image varies according to all of the following, EXCEPT:
A) ethnicity of the antecedent state
B) the context in which the product will be consumed
C) appropriateness of purchase to a particular usage situation
D) the role the consumer is playing by making the purchase
E) the consumer's reason for selecting a product or brand

Question

Quizplus · Accepted Answer

Situational self-image is influenced by the context, appropriateness, role, and reason for purchase, but not by the ethnicity of the antecedent state.

At Purchase Decision Time, One's Situational Self- Image Varies According