Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment. These two dimensions are best described as being:
A) avoidance and satisfaction
B) deal making and arousal
C) arousal and satisfaction
D) pleasure and arousal
E) pleasure and pain

Question

Quizplus · Accepted Answer

Pleasure and arousal are the two dimensions that determine emotional responses to environments, influencing whether a shopper reacts positively or negatively.

Two Dimensions of Emotional States Determine If a Shopper Will