It is 4 pm on Christmas Eve, and as usual Darryl is rushing through the West Edmonton Mall to pick up gifts for his family and friends. Of course, he does not have much time for price comparisons at this late stage. In terms of the text, this would be viewed as a/an:
A) antecent state
B) prepurchase anxiety
C) interpretive orientation
D) dynamic interaction
E) expectancy model

Question

Quizplus · Accepted Answer

An antecedent state refers to temporary conditions or moods that affect consumer behavior, such as rushing or being in a hurry, which is the case with Darryl.

It Is 4 Pm on Christmas Eve, and as Usual