Question 1

Which of the following activities is not fieldwork?

Accepted Answer

Fieldwork typically involves collecting data directly from the field or environment where the subjects are located. A statistician analyzing survey results is working with data that has already been collected, rather than collecting new data in the field.

Question 2

Indicators of quality data include all of the following except .

Accepted Answer

Providing a tally on each terminated interview and the reason for termination is not an indicator of data quality; it is more related to data management or process tracking.

Question 3

Which SPSS data entry product allows you to simulate a proper CATI system because you can prepopulate the data with the phone number and basic details of the respondent so the information appears as the operator moves through the list?

Accepted Answer

B

Question 4

The quality of interviewing should be evaluated in terms of .

Accepted Answer

The quality of interviewing is determined by the precision in asking questions, the ability to probe without bias, and the skill to ask sensitive questions effectively.

Question 5

If you are receiving field worker training and you are being told to "Ask questions in the order in which they appear in the questionnaire" and to "Repeat questions that are not understood," then you are learning about which aspect of field worker training?

Accepted Answer

This aspect of field worker training focuses on the proper technique for asking questions, ensuring they are asked in the correct sequence and are clearly understood by respondents.

Question 6

Supervision of field workers includes all of the following except .

Accepted Answer

Sampling is not part of the supervision of field workers; it is a separate process related to selecting a representative group from a population.

Question 7

Respecting the respondent's privacy, feelings, and dignity and ensuring the integrity of the data collection process are aspects of .

Accepted Answer

Ethics in marketing research involves respecting the respondent's privacy, feelings, and dignity, and ensuring the integrity of the data collection process.

Question 8

means verifying that the field workers are submitting authentic interviews.

Accepted Answer

Validation of fieldwork involves checking the authenticity and accuracy of the data collected by field workers, ensuring that the interviews conducted are genuine and reliable.

Question 9

Field workers should be evaluated on which of the following?

Accepted Answer

Field workers should be evaluated on all of the above factors, as they all contribute to their overall productivity and effectiveness.

Question 10

Which aspect of supervision includes tabulation of quota variables, important demographic characteristics, and answers to key variables?

Accepted Answer

Central office control involves the tabulation of quota variables, important demographic characteristics, and answers to key variables to ensure the data's accuracy and reliability.

Question 11

Which of the following is not one of the general qualifications of fieldworkers?

Accepted Answer

Experience and age are not general qualifications for fieldworkers; rather, qualities like being outgoing, having a pleasant appearance, and being healthy are more relevant.

Question 12

All of the following are commonly used probing techniques except .

Accepted Answer

The answer of All of the following are commonly used...

Question 13

The quality of interviewing should be evaluated in terms of .

Accepted Answer

Interpersonal skills displayed during the interview are important for building rapport and obtaining honest and complete responses from the interviewee. The manner in which the interview is terminated also contributes to the overall quality of the interview, as it can leave a lasting impression on the interviewee and affect their willingness to participate in future interviews. Recording all replies verbatim is not necessarily a measure of the quality of interviewing, as it may not always be necessary or feasible to do so.

Question 14

Which aspect of supervising field workers requires checking to see if the field procedures are being properly implemented?

Accepted Answer

Quality control and editing involve ensuring that field procedures are correctly followed and that the data collected is accurate and reliable.

Question 15

Which aspect of supervision ensures that the interviewers strictly follow the sampling plan rather than select sampling units based on convenience or accessibility?

Accepted Answer

Sampling control ensures that the interviewers strictly follow the sampling plan to select sampling units based on the predetermined criteria rather than based on convenience or accessibility. Quality control and editing focus on the accuracy and completeness of the collected data, control of cheating is concerned with preventing fraud or misrepresentation, and central office control manages and coordinates the survey operations from a central location.

Question 16

"Do not summarize or paraphrase the respondent's answers." would be instructions included in the aspect of field worker training.

Accepted Answer

Recording the answer involves accurately capturing the respondent's words without altering or summarizing them.

Question 17

Which SPSS data entry product allows you to upload a copy of the questionnaire to a Web server so that data- entry operators or respondents can log on using a password and enter their results without having to install anything on their local machine?

Accepted Answer

SPSS Data Entry Enterprise Server (DEES) allows you to upload a copy of the questionnaire to a Web server and provides remote data entry functionality without requiring any software to be installed on the data-entry operator's machine. This approach is particularly useful when data-entry operations are geographically distributed or when you want to provide the opportunity for respondents to enter their data directly into the web-based system without involving data-entry operators.

Question 18

Which statement is correct about terminating the interview?

Accepted Answer

All the statements are correct as they ensure a positive and comprehensive conclusion to the interview, maintaining professionalism and gathering additional insights.

Question 19

If you are receiving field worker training and are told to use an expectant pause or to reassure the respondent with comments like, "There are no right or wrong answers. We are just trying to get your opinions." then you are learning about which aspect of field worker training?

Accepted Answer

Probing involves encouraging respondents to provide more detailed answers, often by using techniques like expectant pauses or reassuring comments to make them feel comfortable sharing their opinions.

Question 20

The evaluation of field workers should be based on which of the following criteria?

Accepted Answer

Field workers should be evaluated on all these criteria as they collectively ensure the effectiveness and efficiency of data collection.

Quiz 13: Fieldwork

Which of the following activities is not fieldwork?

Indicators of quality data include all of the following except .

Which SPSS data entry product allows you to simulate a proper CATI system because you can prepopulate the data with the phone number and basic details of the respondent so the information appears as the operator moves through the list?

The quality of interviewing should be evaluated in terms of .

If you are receiving field worker training and you are being told to "Ask questions in the order in which they appear in the questionnaire" and to "Repeat questions that are not understood," then you are learning about which aspect of field worker training?

Supervision of field workers includes all of the following except .

Respecting the respondent's privacy, feelings, and dignity and ensuring the integrity of the data collection process are aspects of .

means verifying that the field workers are submitting authentic interviews.

Field workers should be evaluated on which of the following?

Which aspect of supervision includes tabulation of quota variables, important demographic characteristics, and answers to key variables?

Which of the following is not one of the general qualifications of fieldworkers?

All of the following are commonly used probing techniques except .

The quality of interviewing should be evaluated in terms of .

Which aspect of supervising field workers requires checking to see if the field procedures are being properly implemented?

Which aspect of supervision ensures that the interviewers strictly follow the sampling plan rather than select sampling units based on convenience or accessibility?

"Do not summarize or paraphrase the respondent's answers." would be instructions included in the aspect of field worker training.

Which SPSS data entry product allows you to upload a copy of the questionnaire to a Web server so that data- entry operators or respondents can log on using a password and enter their results without having to install anything on their local machine?

Which statement is correct about terminating the interview?

If you are receiving field worker training and are told to use an expectant pause or to reassure the respondent with comments like, "There are no right or wrong answers. We are just trying to get your opinions." then you are learning about which aspect of field worker training?

The evaluation of field workers should be based on which of the following criteria?