When the prices and profit margins of brands become low, they become commodities, sold on price.

Name: When the prices and profit margins of brands become low, they become commodities, sold on price.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When the prices and profit margins of brands become low, they lose their unique value proposition and become interchangeable with other brands or products, making their only differentiator the price at which they are sold. This is known as commoditization.

When the Prices and Profit Margins of Brands Become Low