Jamal manages a Chicago Jiffy Lube and Ted manages a Detroit Jiffy Lube.Though they have never met and have only emailed through their franchise network, they experience a sense of connectedness through their common experience called brand stratification.

Question

Quizplus · Accepted Answer

Brand stratification is not a recognized term for the sense of connectedness between franchise managers. The correct term for such a connection might be "brand community" or "brand affiliation."

Jamal Manages a Chicago Jiffy Lube and Ted Manages a Detroit