________ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
A) Perceived usefulness
B) Failure avoidance rate
C) Total customer benefit
D) Customer-perceived value
E) Competitors' market share rate

Question

Quizplus · Accepted Answer

Customer-perceived value is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives. This is a key factor in determining customer satisfaction and loyalty.

________ Is the Difference Between the Prospective Customer's Evaluation of All