According to the brand asset valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand?
A) esteem
B) energized differentiation
C) relevance
D) knowledge
E) presence

Question

Quizplus · Accepted Answer

The knowledge component of brand equity in the brand asset valuator model measures how aware and familiar consumers are with the brand. This includes understanding what the brand represents, its characteristics, and its benefits. The other components include relevance (how personally relevant the brand is to consumers), esteem (how well-respected the brand is), and energized differentiation (how unique and exciting the brand is compared to competitors). Presence refers to the brand's physical availability and accessibility to consumers.

According to the Brand Asset Valuator Model, Which of the Components