According to brand asset valuator model, esteem and knowledge, the two pillars of brand equity together create ________, a "report card" on past performance and a current indicator of current value.
A) brand stature
B) brand parity
C) brand strength
D) brand personality
E) brand architecture

Question

Quizplus · Accepted Answer

Brand stature is defined as the combination of esteem and knowledge, and it serves as a report card on past performance and an indicator of current value. Therefore, A is the best choice. Brand parity refers to the perceived similarity between brands, brand strength refers to the overall power of the brand, brand personality refers to the human characteristics associated with the brand, and brand architecture refers to the hierarchy and structure of a brand portfolio.

According to Brand Asset Valuator Model, Esteem and Knowledge, the Two