According to brand asset valuator model, energized differentiation and relevance, the two pillars of brand equity combine to determine what is called brand ________.
A) position
B) image
C) depth
D) knowledge
E) strength

Question

Quizplus · Accepted Answer

According to the brand asset valuator model, the two pillars of brand equity (energized differentiation and relevance) combine to determine brand strength.

According to Brand Asset Valuator Model, Energized Differentiation and Relevance