Adam wants to buy a washing machine and is looking for something that is not too expensive. When he goes to make the purchase, he finds there are two options that meet his requirements. One is an IFB Bosch product, while the other is a newly imported South Korean brand. Adam is not very familiar with the latter and does not hesitate in choosing Bosch. This example implies that ________.
A) the imported brand will not survive the competition from Bosch
B) Bosch has a positive customer brand equity
C) the South Korean company has a low advertising budget
D) the imported brand is unreliable
E) the Bosch washing machine has better features than the imported brand

Question

Quizplus · Accepted Answer

The fact that Adam is not familiar with the newly imported South Korean brand suggests that he may have more trust and confidence in Bosch, indicating that the brand has a positive customer brand equity. There is no evidence to suggest that the imported brand is unreliable or has a low advertising budget, and there is no information about the features of either product. It is also not possible to determine whether the imported brand will survive the competition from Bosch based on this example alone.

Adam Wants to Buy a Washing Machine and Is Looking