Most products are established at one of four performance levels: low,average,high,or superior.For example,mountain bikes come in a variety of sizes and physical attributes.When a consumer purchases a mountain bike costing $1,000,she/he expects the bike to perform to specifications and to have high ________ meeting the promised specifications.
A) features
B) conformance quality
C) durability
D) performance quality
E) reliability

Question

Quizplus · Accepted Answer

Performance quality refers to the level at which a product's primary characteristics operate. In this case, the consumer expects a $1,000 mountain bike to perform at a high level, meeting the promised specifications. Features, durability, and reliability are also important factors, but in this scenario, the focus is on how well the product performs. Conformance quality refers to how closely the product conforms to the desired specifications, which may be important in some cases but is not the main concern here.

Most Products Are Established at One of Four Performance Levels