Question 1

Marketers must see themselves as benefit providers.For example,when a shopper purchases new shoes,he/she expects the shoes to cover his/her feet and allow him/her to walk unobstructed.This is an example of what level in the consumer-value hierarchy?
A) pure tangible good
B) basic product
C) augmented product
D) potential product
E) generic product

Accepted Answer

This is an example of the basic product level in the consumer-value hierarchy, as the customer expects the shoes to fulfill their basic function of covering and protecting their feet. The other levels (generic product, expected product, augmented product, and potential product) involve additional benefits and features beyond the basic function of the product.

Question 2

Because ________ are purchased frequently,marketers should make them available in many locations,charge only a small markup,and advertise heavily to induce trial and build preference.
A) nondurable goods
B) durable goods
C) services
D) unsought goods
E) specialty goods

Accepted Answer

Nondurable goods are purchased frequently and have a short lifespan, so it's important to make them easily accessible, affordable, and generate awareness through advertising to attract consumers to try and buy them.

Question 3

A customer judges a product offering by three basic elements: product features and quality,services mix and quality,and ________.
A) performance
B) utility
C) tangibility
D) price
E) availability

Accepted Answer

The third basic element that a customer judges a product offering on is its price. Customers consider the price to ensure that they are getting value for their money in terms of the product's features and quality, as well as the services mix and quality.

Question 4

Which of the following are tangible goods that normally survive many uses?
A) generic goods
B) durable goods
C) core benefits
D) convenience goods
E) unsought goods

Accepted Answer

Durable goods are goods that are tangible and designed to last for a long time, typically surviving many uses. Generic goods refer to goods that lack a brand name and are often inexpensive commodities. Core benefits refer to the fundamental features that meet customers' needs or wants. Convenience goods are products that consumers purchase frequently, immediately, and without much thought or comparison. Unsought goods are goods that consumers are unaware of or do not typically think of buying.

Question 5

How a consumer shops for organic foods and how he or she uses and disposes of the product is part of the consumers' ________ that is important for marketers to consider.
A) value proposition
B) consumption system
C) value system
D) quality perception
E) value chain

Accepted Answer

The way a consumer shops for organic foods and uses and disposes of the product are part of their consumption system, which is important for marketers to consider in terms of product development, promotion, and overall marketing strategy. The other options may be relevant in other aspects of marketing, but are not directly related to this specific consumer behavior.

Question 6

Products such as insurance,cemetery plots,and smoke detectors are examples of ________ that are products that the consumer does not know about or does not normally think of buying.
A) specialty goods
B) unsought goods
C) heterogeneous shopping goods
D) homogeneous shopping goods
E) convenience goods

Accepted Answer

Unsought goods are products that the consumer does not know about, or does not normally think of buying. Examples of unsought goods include insurance, cemetery plots, and smoke detectors. Specialty goods, heterogeneous shopping goods, homogeneous shopping goods, and convenience goods are not necessarily products that consumers do not know about or think of buying.

Question 7

If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds,and every Ford GT coming off the assembly line does this,the model is said to have high ________.
A) reliability
B) conformance quality
C) durability
D) compatibility
E) interoperability

Accepted Answer

Conformance quality refers to the degree to which a product or service meets the specified standards and criteria. In this case, the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every unit coming off the assembly line does exactly that, indicating a high level of conformance quality. Reliability refers to the ability of a product or service to perform its intended function consistently over time, durability refers to the ability of a product or service to withstand wear and tear, compatibility refers to the ability of a product or service to work with other products or systems, and interoperability refers to the ability of a product or service to work with different operating systems or technologies. None of these terms accurately describes the situation described in the question.

Question 8

Industrial goods can be classified as ________,capital items,or suppliers and business services based on their relative cost and how they enter the production process.
A) service components
B) sub-assemblies
C) accessories
D) specialty goods
E) materials and parts

Accepted Answer

Industrial goods can be classified as materials and parts (raw materials, component materials, and manufactured materials), capital items (installations and equipment), and supplies and business services (maintenance, repair, and operating items). Therefore, among the given options, materials and parts is the best choice.

Question 9

Capital items are long-lasting goods that facilitate developing or managing the finished product.They include two groups: installations and ________.
A) natural products
B) component materials
C) operating supplies
D) equipment
E) processed materials

Accepted Answer

The two groups of capital items are installations and equipment. While natural products, component materials, and processed materials are all types of materials, and operating supplies are goods that are consumed frequently and replaced regularly.

Question 10

________ describes the product's look and feel to the buyer;it has an advantage of creating distinctiveness that is difficult to copy.
A) Design
B) Style
C) Durability
D) Conformance
E) Reliability

Accepted Answer

The answer of ________ describes the product's look and feel...

Question 11

The five product levels constitute a ________.At each level more customer value is added.
A) product line
B) business model
C) customer value-hierarchy
D) value grid
E) demand chain

Accepted Answer

The five product levels are part of the customer value-hierarchy. At each level, more customer value is added, starting from the core benefit, then the basic product, expected product, augmented product, and finally the potential product. This hierarchy helps companies understand how they can add value to their products and differentiate themselves from competitors.

Question 12

Marketers have traditionally classified products on the basis of three characteristics: ________,tangibility,and use.
A) availability
B) affordability
C) aesthetics
D) durability
E) necessity

Accepted Answer

The three characteristics of products are usually classified as durability, tangibility, and use. Durability refers to the product's expected lifespan or how long it can last, tangibility refers to the physical presence or touch of the product, and use pertains to the practical function or purpose that the product serves. The other answer choices are not directly related to product classification.

Question 13

What types of goods are purchased frequently,immediately,and with minimum effort by the consumers?
A) specialty goods
B) shopping goods
C) unsought goods
D) durable goods
E) convenience goods

Accepted Answer

Convenience goods are products that are purchased frequently, immediately, and with minimum effort by the consumers. These include everyday staples such as bread, milk, and toiletries. They are usually low-priced and widely available in supermarkets, convenience stores, and other retail outlets. Consumers do not spend much time or effort on making decisions about these products, and they usually buy them out of habit or necessity.

Question 14

When companies search for new ways to satisfy customers and distinguish their offering from others,they look at the ________ product,which encompasses all the possible augmentations and transformations of the product.
A) consumption
B) expected
C) potential
D) augmented
E) basic

Accepted Answer

The correct answer is "potential" product, as it refers to all the possible augmentations and transformations a product can undergo to satisfy customers and stand out in the market.

Question 15

________ is the ability of a company to prepare on a large-scale basis individually designed products,services,programs,and communications.
A) Mass customization
B) Reverse engineering
C) Interoperability
D) Backward compatibility
E) Benchmarking

Accepted Answer

Mass customization refers to the ability of a company to create individualized products or services on a large scale. This is made possible through the use of technology and efficient production processes that allow companies to tailor their offerings to meet the unique needs and preferences of their customers. This approach can help companies differentiate themselves from their competitors, improve customer satisfaction, and increase their overall sales and profitability. Reverse engineering, interoperability, backward compatibility, and benchmarking are all different concepts that do not relate to the ability to customize products or services on a large scale.

Question 16

Buyers expect products to have high ________,which is the degree to which all the produced units are identical and meet the promised specifications.
A) durability
B) compatibility
C) conformance quality
D) form
E) performance quality

Accepted Answer

Conformance quality refers to the degree to which all the produced units are identical and meet the promised specifications. This is what buyers expect in their products, and it is a critical aspect of quality control. While durability, compatibility, form, and performance quality are all important factors, they are not directly related to the consistency of the produced units.

Question 17

Most products can be offered with varying ________ that can supplement its basic function.
A) degrees of reliability
B) conformance qualities
C) features
D) forms
E) designs

Accepted Answer

Features refer to additional attributes or characteristics of a product that enhance or supplement its basic function. Degrees of reliability and conformance qualities relate to the product's performance and consistency, while forms and designs refer to the product's physical appearance and layout. Therefore, C is the best choice as it directly pertains to the statement in the question.

Question 18

Most products are established at one of four performance levels: low,average,high,or superior.For example,mountain bikes come in a variety of sizes and physical attributes.When a consumer purchases a mountain bike costing $1,000,she/he expects the bike to perform to specifications and to have high ________ meeting the promised specifications.
A) features
B) conformance quality
C) durability
D) performance quality
E) reliability

Accepted Answer

Performance quality refers to the level at which a product's primary characteristics operate. In this case, the consumer expects a $1,000 mountain bike to perform at a high level, meeting the promised specifications. Features, durability, and reliability are also important factors, but in this scenario, the focus is on how well the product performs. Conformance quality refers to how closely the product conforms to the desired specifications, which may be important in some cases but is not the main concern here.

Question 19

________ is the level at which the product's primary characteristics operate.
A) Design
B) Conformance quality
C) Reparability
D) Performance quality
E) Durability

Accepted Answer

Performance quality refers to the level at which the product's primary characteristics operate. This includes functional aspects of the product such as how well it performs its intended task or function.

Question 20

A ________ is anything that can be offered to a market to satisfy a want or need,including physical goods,services,experiences,events,persons,places,properties,organizations,information,and ideas.
A) function
B) product
C) benefit
D) process
E) structure

Accepted Answer

A product is a broad term that encompasses all tangible and intangible items that can be offered to a market to satisfy a want or need. The other options, while important in the realm of marketing, do not fully capture the definition.

Quiz 10: Setting Product Strategy

Marketers must see themselves as benefit providers.For example,when a shopper purchases new shoes,he/she expects the shoes to cover his/her feet and allow him/her to walk unobstructed.This is an example of what level in the consumer-value hierarchy?

Because ________ are purchased frequently,marketers should make them available in many locations,charge only a small markup,and advertise heavily to induce trial and build preference.

A customer judges a product offering by three basic elements: product features and quality,services mix and quality,and ________.

Which of the following are tangible goods that normally survive many uses?

How a consumer shops for organic foods and how he or she uses and disposes of the product is part of the consumers' ________ that is important for marketers to consider.

Products such as insurance,cemetery plots,and smoke detectors are examples of ________ that are products that the consumer does not know about or does not normally think of buying.

If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds,and every Ford GT coming off the assembly line does this,the model is said to have high ________.

Industrial goods can be classified as ________,capital items,or suppliers and business services based on their relative cost and how they enter the production process.

Capital items are long-lasting goods that facilitate developing or managing the finished product.They include two groups: installations and ________.

________ describes the product's look and feel to the buyer;it has an advantage of creating distinctiveness that is difficult to copy.

The five product levels constitute a ________.At each level more customer value is added.

Marketers have traditionally classified products on the basis of three characteristics: ________,tangibility,and use.

What types of goods are purchased frequently,immediately,and with minimum effort by the consumers?

When companies search for new ways to satisfy customers and distinguish their offering from others,they look at the ________ product,which encompasses all the possible augmentations and transformations of the product.

________ is the ability of a company to prepare on a large-scale basis individually designed products,services,programs,and communications.

Buyers expect products to have high ________,which is the degree to which all the produced units are identical and meet the promised specifications.

Most products can be offered with varying ________ that can supplement its basic function.

________ is the level at which the product's primary characteristics operate.

A ________ is anything that can be offered to a market to satisfy a want or need,including physical goods,services,experiences,events,persons,places,properties,organizations,information,and ideas.