The five product levels constitute a ________. At each level more customer value is added.
A) product line
B) business model
C) customer value-hierarchy
D) value grid
E) demand chain

Question

Quizplus · Accepted Answer

The five product levels constitute a customer value-hierarchy. At each level, additional value is added to the product, enhancing its appeal and utility to the customer. This concept emphasizes understanding and addressing the different layers of needs and values that customers seek in a product.

The Five Product Levels Constitute a ________