Which of the following is a benefit of product mapping?
A) studying market matrices
B) integrating target markets
C) identifying market segments
D) educating consumers
E) integrating target matrices

Question

Quizplus · Accepted Answer

Product mapping helps identify the different market segments based on product attributes and customer needs. By understanding the various segments, companies can tailor their marketing strategies to better meet the specific needs and preferences of each segment, resulting in increased sales and customer satisfaction.

Which of the Following Is a Benefit of Product Mapping