What occurs when any company lengthens its product line beyond its current range?
A) market overreach
B) brand dilution
C) product adaptations
D) cannibalization
E) line stretching

Question

Quizplus · Accepted Answer

Line stretching occurs when a company extends its product line beyond its current range, either upwards, downwards, or both, to reach a wider market or fill more market segments.

What Occurs When Any Company Lengthens Its Product Line Beyond