Steven, the CEO of a company based in the United States, travels to China to meet the CEO of a Chinese company in order to discuss a joint marketing strategy. Which of the following steps should Steven take?
A) He must start with a meeting on critical business strategies.
B) He should establish a relationship of trust before beginning business talk.
C) He must focus on innovative marketing to make the joint marketing strategy a success.
D) He should focus only on explaining the advantages of coordinating with each other.
Correct Answer:
Verified
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