The Alpha Corporation uses advertising which attempts to demonstrate the superiority of its product over named competitors on a feature by feature basis. The firm is positioning its product:
A) away from competitors.
B) against its competitors.
C) usage occasion.
D) as similar to its competitors.
E) for a product class.

Question

Quizplus · Accepted Answer

The advertising strategy used by the Alpha Corporation is positioning its product against its competitors by highlighting its superiority over named competitors on a feature by feature basis.

The Alpha Corporation Uses Advertising Which Attempts to Demonstrate the Superiority