The complex set of perceptions, impressions and feelings that consumers hold for the product compared with competing products is known as:
A) mapping.
B) unique selling proposition.
C) positioning.
D) placement.
E) all of the above

Question

Quizplus · Accepted Answer

The complex set of perceptions, impressions and feelings that consumers hold for the product compared with competing products is known as positioning. Mapping is a tool used in market research to analyze and display data related to customer preferences and perception. Unique selling proposition refers to the unique benefit or advantage that sets a product apart from its competitors. Placement refers to the physical location of a product in a store or in a marketing campaign. Therefore, choice C is the most appropriate answer.

The Complex Set of Perceptions, Impressions and Feelings That Consumers