Marketers should be careful to guard against________ when using age and life cycle segmentation.
A) gender bias
B) underestimating
C) stereotyping
D) cultural bias
E) traditional marketing

Question

Quizplus · Accepted Answer

Age and life cycle segmentation can be useful in identifying patterns and preferences among certain age groups, but marketers must be careful not to stereotype or generalize about individuals within those groups. Stereotyping can lead to overlooking individual differences, and can even be considered discriminatory.

Marketers Should Be Careful to Guard Against________ When Using Age