Which of the following customer profiles uses demographic descriptors exclusively?
A) Peter is an IT consultant earning $95,000 per year and loves reading science and technology magazines.
B) Bobby is at university, works part- time and has recently formed a punk rock band.
C) Marcia, aged 18 years, is studying for a Commerce degree and is a high achiever.
D) Cindy is enrolled at primary school and loves playing with her Barbie Doll.
E) Greg, aged 40 years, is divorced and has custody of his three dependent children.
Correct Answer:
Verified
Q32: The seller produces two or more products
Q33: In the sale of expensive apparel and
Q34: Marketers of cars, boats, fine dining, travel
Q35: Anastasia and her husband love to eat
Q36: The base that is most commonly used
Q38: The seller identifies market segments, selects one
Q39: Marketers should be careful to guard against_
Q40: Which of the following positioning strategies is
Q41: The Melbourne International Comedy Festival (MICF) is
Q42: Which of the following customer profiles uses
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents