The base that is most commonly used in market segmentation is which of the following?
A) geographic
B) benefits- sought
C) behavioural
D) psychographic
E) demographic

Question

Quizplus · Accepted Answer

Demographic segmentation is the most commonly used base in market segmentation. This includes variables such as age, gender, income, education, occupation, etc. which are useful for understanding the characteristics of a particular group of consumers and their purchasing behavior.

The Base That Is Most Commonly Used in Market Segmentation