The seller produces two or more products that have different features, styles, quality designed to appeal to different socioeconomic groups is MOST likely using:
A) micromarketing.
B) target marketing.
C) differentiated marketing.
D) concentrated marketing.
E) dual marketing.

Question

Quizplus · Accepted Answer

The seller is using differentiated marketing as they are producing different products with different features and styles to appeal to different socioeconomic groups. This strategy allows the seller to cater to the unique needs and preferences of each group and capture a larger market share. Micromarketing involves targeting a very specific group, concentrated marketing involves targeting a single group, and dual marketing is not a recognized marketing strategy. Target marketing is a broader term that encompasses all types of marketing strategies targeted towards a specific group.

The Seller Produces Two or More Products That Have Different