If a marketer segments the market into users, non- users, lapsed users, potential new users, first- time users and regular users of a product, the marketer is using which type of segmentation?
A) usage rate
B) user status
C) loyalty status
D) benefits sought
E) behaviour

Question

Quizplus · Accepted Answer

The marketer is using user status segmentation, as they are dividing the market based on the different types of users of a product. This includes current users, non-users, lapsed users, potential new users, first-time users, and regular users. Usage rate segmentation would focus on categorizing customers based on how frequently they use the product, while loyalty status would focus on the degree of loyalty exhibited by customers. Benefits sought segmentation would involve grouping customers based on the specific benefits they seek from using a product, and behavior segmentation would analyze customers based on their attitudes, preferences, and behavior patterns.

If a Marketer Segments the Market into Users, Non- Users