Which of the following statements BEST describes positioning?
A) being seen as superior on key product attributes by the target market
B) being a considered brand when a consumer begins the decision- making process
C) having a product visible at the point of purchase
D) placing a product on the shelf where it can be best seen by shoppers
E) being seen as superior on key product attributes by competitors in the target market

Question

Quizplus · Accepted Answer

Positioning refers to the perception of a brand or product in the minds of consumers relative to competing brands or products. The goal of positioning is to be seen as superior on key product attributes by the target market. Option B refers to brand awareness, option C refers to visibility, option D refers to shelf placement, and option E refers to competitive positioning rather than target market positioning.

Which of the Following Statements BEST Describes Positioning