GPS enabled smartphones have allowed marketers the opportunity of responding to a consumer's changing location where they can deliver geographically pertinent advertising for retail outlets and service providers in the consumer's vicinity. This recent development is known as:
A) behavioural advertising.
B) geographic segmentation.
C) permission marketing.
D) location- based marketing.
E) none of the above

Question

Quizplus · Accepted Answer

The recent development of delivering geographically pertinent advertising based on a consumer's changing location using GPS enabled smartphones is known as location-based marketing.

GPS Enabled Smartphones Have Allowed Marketers the Opportunity of Responding