Virgin Galactic plans to conquer outer space as the new tourist frontier by taking travellers on a four hour flight some 110 km above the earth where they will be able to experience weightlessness and see the curvature of the earth's surface. Virgin intends to charge $200,000 per flight for this experience. Virgin has identified the market for space tourism as high net worth individuals living in Scandinavia, Europe, North America and Oceania. This is an example of which type of segmentation?
A) geographic segmentation
B) a combination of demographic and geographic segmentation
C) multi- variate demographic segmentation
D) demographic segmentation
E) none of the above

Question

Quizplus · Accepted Answer

Virgin Galactic has identified the market for space tourism as high net worth individuals living in Scandinavia, Europe, North America and Oceania. This implies that Virgin Galactic is using a combination of demographic (high net worth individuals) and geographic (Scandinavia, Europe, North America and Oceania) segmentation to target potential customers for its space tourism product.

Virgin Galactic Plans to Conquer Outer Space as the New