Marketers should be cautious in using age as a segmentation variable because age is often a poor predictor of a person's interests and needs.

Question

Quizplus · Accepted Answer

Age alone is often not enough to accurately predict a person's interests, needs, or behaviors. It is important to consider other variables, such as life stage, income, and psychographics, to create more effective and targeted marketing strategies.

Marketers Should Be Cautious in Using Age as a Segmentation