Concentrated marketing allows a firm to develop a strong position in the segment it serves, but may also increase the risk faced by the seller.
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Q102: Marketers should be cautious in using age
Q103: Social marketing agencies are unlikely to utilise
Q104: Many marketers believe behavioural variables are the
Q105: Differentiated marketing is entered into in order
Q106: Although the seller actively seeks to influence
Q108: The winning value proposition would be to
Q109: Ideally, the marketer will use as many
Q110: If marketing researchers are looking at benefits-
Q111: In order to successfully build a position,
Q112: Most marketers have found that undifferentiated marketing
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