Question 1

Which of the available segmentation approaches do you think is most compatible with the spirit of the marketing concept? Defend your choice.

Accepted Answer

The answer of Which of the available segmentation approaches do...

Question 2

It has been said that demographics is useful at answering the question, "Who buys the product or brand?" but does little to answer the question, "Why do people buy this brand?" Comment on this statement.

Accepted Answer

The answer of It has been said that demographics is...

Question 3

Many firms prefer to use multiple segmentation criteria. What benefits are to be gained by this practice? What problems may arise?

Accepted Answer

The answer of Many firms prefer to use multiple segmentation...

Question 4

Briefly explain how you might segment the market for a deodorant.

Accepted Answer

The answer of Briefly explain how you might segment the...

Quiz 9: Market Segmentation, Targeting and Positioning

Which of the available segmentation approaches do you think is most compatible with the spirit of the marketing concept? Defend your choice.

It has been said that demographics is useful at answering the question, "Who buys the product or brand?" but does little to answer the question, "Why do people buy this brand?" Comment on this statement.

Many firms prefer to use multiple segmentation criteria. What benefits are to be gained by this practice? What problems may arise?

Briefly explain how you might segment the market for a deodorant.