Consumers frequently notice more makes and models of cars after their purchase than they did before their purchase. This phenomenon is most closely related to:
A) cognitive disconformity.
B) choice anxiety.
C) cognitive discontinuity.
D) preference incongruity.
E) cognitive dissonance.

Question

Quizplus · Accepted Answer

This phenomenon is known as cognitive dissonance, which is the mental discomfort experienced by a person who holds two or more contradictory beliefs or values. In this case, the person may have believed that their chosen car was the best option, but after the purchase, they may notice other cars that also meet their needs and preferences, causing cognitive dissonance.

Consumers Frequently Notice More Makes and Models of Cars After