Opinion leaders are BEST defined as which of the following?
A) a group that serves as a direct or indirect point of comparison in forming a person's attitudes or behaviour
B) a group who, because of their special skills, knowledge, personality or other characteristics, exert influence on others
C) a group of people with shared value systems based on common life experiences and situations
D) a group to which an individual wishes to belong
E) any group that has a direct influence on a person's behaviour

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who possess certain characteristics (special skills, knowledge, personality, etc.) that make them influential among their peers. They are not necessarily a group, but rather individuals within a group who exert influence on others. Option A refers to reference groups, option C refers to subcultures, option D refers to aspirational groups, and option E is too broad and vague.

Opinion Leaders Are BEST Defined as Which of the Following