In terms of psychographics or value segments, the group which accounts for about 3 per cent of the population and is characterised by people who have reduced their needs in line with their reduced income. This is a description of which values segment?
A) Something Better
B) Basic Needs
C) Traditional Family Life
D) Fairer Deal
E) Conventional Family Life

Question

Quizplus · Accepted Answer

The description fits the Basic Needs segment which includes individuals who have reduced their needs in accordance with their reduced income. The other segments listed (Something Better, Traditional Family Life, Fairer Deal, Conventional Family Life) do not necessarily indicate a reduction in income or needs.

In Terms of Psychographics or Value Segments, the Group Which