The stage of the buyer decision process that deals with how consumers process information to arrive at brand choices is known as:
A) evaluation of alternatives.
B) purchase decision.
C) post- purchase behaviour.
D) information search.
E) limited scale trial.

Question

Quizplus · Accepted Answer

The stage of the buyer decision process that deals with how consumers process information to arrive at brand choices is known as evaluation of alternatives. This stage involves consumers weighing the pros and cons of different brands and considering factors such as price, features, and benefits before making a final decision.

The Stage of the Buyer Decision Process That Deals with How